Myntra, an Indian e-commerce company, has launched a Myntra Rising STARS programme to fast-track the growth and scale of 200 Direct to Consumer (D2C) Indian fashion and lifestyle brands. It allows brands to leverage Myntra s brand-building expertise and achieve scale at an optimized cost, while improving their on and off-app visibility. The programme aims to ease pressures for Indian D2C brands in expanding their customer base and scaling due to resource constraints.
Myntra, an Indian e-commerce company, has launched a Myntra Rising STARS programme to fast-track the growth and scale of 200 Direct to Consumer (D2C) Indian fashion and lifestyle brands. It allows brands to leverage Myntra s brand-building expertise and achieve scale at an optimized cost, while improving their on and off-app visibility. The programme aims to ease pressures for Indian D2C brands in expanding their customer base and scaling due to resource constraints.
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