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Plot line for jen. it is her business plan. >> this started when i posted an ad on craigslist offering my service as a bridesmaid to strangers around the world. >> reporter: she received 100 e-mails in 48 hours. bridesmaid for hire was born. >> wedding are stressful and i would rather preserve a friendship than force somebody to be in my wedding party. >> reporter: she jumped at the chance to bring in an expert. >> what did your fiance say? >> he said, i don't get it but if it makes you happy whatever. >> reporter: she will be everything from a virtual bridesmaid for $199 to the go-to gal by y...

>> this started when i posted an ad on craigslist offering my service as a bridesmaid to strangers around the world. >> reporter: she received 100 e-mails in 48 hours. bridesmaid for hire was born. >> wedding are stressful and i would rather preserve a friendship than force somebody to be in my wedding party. >> reporter: she jumped at the chance to bring in an expert. >> what did your fiance say? >> he said, i don't get it but if it makes you happy whatever. >> reporter: she will be everything from a virtual bridesmaid for $199 to the go-to gal by your side for $1100. that's the pack age ashl...

Just hours before ashley ties the knot, jen is there to make sure she is perfectly polished. >> looks good. >> reporter: and ready to go down the aisle. ♪ going to the chapel ♪ >> reporter: she even helps with pre-wedding jitters. >> i was so nervous. oh, my god. >> i'm going to cry. >> reporter: ashley's wedding goes off without a hitch. [ applause ] >> reporter: for the professional bridesmaid that means this story has a fairy tale ending. for "nightline," i'm sara haines in new york. >> it is stressful. and being a bridesmaid is a huge responsibility. there's a lot of expectations, righ...