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Will spend more on advertising as strong vaccination drives will keep consumer sentiment high, says Fastrack's Ajay Maurya

In a conversation with BestMediainfo.com, the Marketing Head of Fastrack says the brand is in a much better shape to handle the impact of the pandemic’s second wave. He believes the opening up of vaccination for everyone above 18 years of age will ensure that the consumer spirit is not dampened ....

Ajay Maurya , Bestmediainfo Bureau , Star Awards , Marketing Head , Lowe Lintas Bangalore , அஜய ம Ur ரிய , நட்சத்திரம் விருதுகள் , சந்தைப்படுத்தல் தலை ,

"We are building Fastrack as a 'fashtech' brand": Ajay Maurya, head of marketing


“We are building Fastrack as a fashtech brand”: Ajay Maurya, head of marketing
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After finding firm footing in the smartband segment, Fastrack has now entered the wearable audio market with wireless earbuds, neckbands and headphones.
Fastrack, a brand that was built on the tenets of timekeeping and fashion for the youth, is busy integrating health and ‘tech’ into its proposition. The journey started in 2017, when the brand launched Reflex, its first fitness smartband, in India.
The launch happened alongside the inclusion of fitness wearables by Fastrack’s mother brand Titan. Titan had launched its Juxt line of smartwatches in 2016. ....

Harman Kardon , Ajay Maurya , Lowe Lintas Bangalore , Ear Buds , Smart Band , ஹர்மன் மன்னிப்பு , அஜய ம Ur ரிய , காது மொட்டுகள் , புத்திசாலி இசைக்குழு ,

Creative critique from a gender lens: 8-12 March | Advertising


 
Provides an insight into the work from home life for parents, in a hilarious take. A balanced representation of both parents having to work around their children’s antics while working, as well as taking care of their home. And the tagline, “Parenting hamesha good hona zaroori nahi, jelly hamesha bad hona zaroori nahi” definitely relieves the pressures of ideal parenting. However, much remains to be known of Dole Juice Gel + as a “healthy jelly” product.
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Dole Juice Gel , Creative Critique , Dr Sharada , Population First , Katrina Kaif , Hdfc Ergo , Dole Juice , டோல் சாறு கேள் , படைப்பு விமர்சனம் , டாக்டர் ஷரதா , பாப்யுலேஶந் முதல் , காற்றின கைஃப் , எச்டிஎஃப்சி அர்கொ , டோல் சாறு ,

Fastrack showcases how workouts can 'start anywhere' in new spot


Click on the Image to watch the TVC.
Urban youth brand Fastrack has launched an offbeat multimedia campaign, #StartAnywhere, in line with the recent launch announcement of Reflex 3.0, its latest smart band offering under fash-tech segment.
The campaign video conceptualised by Lowe Lintas Bangalore builds interest for the new Fastrack Reflex 3.0, which is equipped with 10+ sport modes and a dual-tone band through which users can lift their fitness as well as style.
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While working out means monotony to the rest of the world, Fastrack s new campaign brings the Gen-Z spirit of fluidity to fitness, presenting a way to make a statement, to have fun, to be part of a tribe, to follow your heart, and never hesitate. The campaign film is a youthful and high-fashion interpretation of what fitness means to Gen-Z. ....

Richa Jain , Bobby Thomas , Radhika Bhattacharya , Hamza Bhavnagarwala , Bhupender Agarwal , Ajay Maurya , Sonali Khanna , Deepesh Rajani , Sagar Kapoor , Puneet Kapoor , Ritisha Mondal , Lowe Lintas , Bestmediainfo Bureau , Bestmediainfo Bureau Delhi , Mediainfo Bureau Delhi , Lowe Lintas Bangalore , Fastrack Reflex , Shiv Parameswaran , Start Anywhere , Fastrack Reflex 3 0 , ரிச்சா ஜெயின் , பாபி தாமஸ் , ராதிகா பட்டாச்சார்யா , ஹம்ஸா பாவ்நகர்வாலா , பூபெண்டர் அகர்வால் , அஜய ம Ur ரிய ,

noise: This wearables brand wants to make smartwatches the next big thing. Can it make the right Noise?

Though a new player, Noise is fast becoming the go-to brand for millennials looking for stylish yet affordable wearables. However, the smartwatch market is crowded with many international and homegrown players vying for attention with cheaper alternatives. Also, the in-category competition from truly wireless audio segments can hamper its growth in future. Can Noise carve a niche for itself? ....

Nexx Technologies , Smart Watches , புத்திசாலி கடிகாரங்கள் ,