Why Snap's Deal With Unity Software Could Be a Win-Win
Unity Software (NYSE:U) to bolster its ad and game platforms. Unity will add support for the Snap Kit SDK (software development kit) to its game engine -- which powers over half of the world's mobile, PC, and console games -- to its Asset Store. The inclusion will enable its developers to add Snapchat logins to their games, advertise them, and promote them via screenshots, stickers, and AR lenses. Snap’s Audience Network, which lets advertisers purchase ads on third-party apps and websites, will provide access to the Unity Ads platform, which also inserts ads into games and apps. Additional...
Source: fool.com