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Nothing. to in kind it. you go back and dig into the fec reports of the obama campaign, they spent millions and millions of dollars on data mining. millions and millions of dollars on this. this was their big investment while republicans were investing in 30-second ads that came out of 1996. >> that's right. and that was one of many ways that the romney campaign in retrospect looks to be penny wise, be pound foolish. related to donny's point, one thing jim messina told me in the politico playbook breakfast is that while other people were hiring political people to run their analytics, they wer...

That he has put $100 million into his campaign but the fec reports that we have, public records, says $56 million. that's nothing to sneeze at that. 's a lot of money for anyone to put in to -- for anything but also to fund their own campaign but because of the unique situation of donald trump's campaign in that he did fund his own primary campaign but now he has been working with the republican national committee in a joined fund-raising effort and they are just spending that money on getting out the vote on the ground the hope among republican party officials is that he, being the billionair...