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Church in florida and his wife and children worship at a n nondenominational. >> when did he say life begins? >> he said life begins at conce conception. and he went on to not back away at all from religious teachings. he said i'm a roman catholic, and i agree totally with the teaching authority of the church. the people in the audience came up to me afterwards. and they said that what they liked about him was that he didn't dodge, weave. he was pretty declarative about these issues, which is going to play well for him. >> what about the other question, whether he thought homosexuality was a s...

Jim messina said the candidate they were most worried about initially was jon huntsman and were happy to see they didn't make it through the primary process. >> that's right. that was part of the reason they originally took him into the administration. and one of the reasons was, their focus groups were showing them that there was a big appeal for a bipartisan candidate. that's why david axelrod told me in an interview that one of the mistakes the romney campaign made was not pushing the bipartisan message earlier. a republican governor who had made things happen in a democratic state. they th...

Social network which turned out to be much more effective than even the old style of micro targeting where you would just reach out to people blindly that you thought probably would be your voters. >> i guess it's a question of the way they got the list. as you say, micro targeting. instead of throwing a bunch of stuff against the wall and seeing what stuck, they went in and identified which is an amazing thing, think of the size of the country, identified every person who might vote for president obama. >> right. and then they wound up turning them out an amazing stat about this election was ...

Nothing. to in kind it. you go back and dig into the fec reports of the obama campaign, they spent millions and millions of dollars on data mining. millions and millions of dollars on this. this was their big investment while republicans were investing in 30-second ads that came out of 1996. >> that's right. and that was one of many ways that the romney campaign in retrospect looks to be penny wise, be pound foolish. related to donny's point, one thing jim messina told me in the politico playbook breakfast is that while other people were hiring political people to run their analytics, they wer...

Letter going from capitol hill to the white house, more than 50 democrats and republicans on this letter, urging the president to include those entitlements, social security medicare, medicaid and tax reform in the budget talks that are going on right now. they want the president to broaden the budget talks whereas the white house prefers to do short-term budget, medium-term budget, long term. they say we need to start talking about all of it right now. i had a playbook breakfast yesterday with the house budget chairman, paul rhine. he said he very much wants to kick this discussion off. he sa...