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Lindile Xoko, CEO of Primedia Broadcasting, announced the launch of Corporates that Care, a new corporate social investment (CSI) initiative that will be an integral part of the Primedia Cares programme...
As the excitement builds up to the launch of BizTrends 2022, we get behind the speakers confirmed to share their vision of the future via specialised trend forecasting and analysis techniques at BizTrends 02.02.2022 event, an afternoon trend intensive scheduled to take place online Wednesday, 2 February 2022, from 1-5.30pm...
GroupM SSA and WPP’s Choreograph have announced the expansion of proprietary Audience Origin data service into 12 markets in Africa. The move is in response to a growing need from clients for better data quality and insights around consumer attitudes,...
GroupM partners with Choreograph to expand Audience Origin to 12 African markets Shares GroupM SSA and WPP’s Choreograph have announced the expansion of proprietary Audience Origin data service into 12 markets in Africa. The move is in response to a growing need from clients for better data quality and insights around consumer attitudes, preferences and behaviour. Audience Origin, formerly known as LIVEPanel, will be available in Kenya, Cameroon, Egypt, Ethiopia, Ghana, Ivory Coast, Morocco, Nigeria, South Africa, Tanzania, Tunisia and Uganda. Audience Origin is viewed as an integral part o...
GroupM has had a strong and direct presence in all key markets in Africa for a long time.