Detailed text transcripts for TV channel - MSNBC - 20111016:11:46:00
Over and over again, or through what we call paid growth meaning we reinvest the revenue from past customers into advertising, or retail store fronts or whatever is needed to get the new customers. and so that is the mechanics of sustainable growth. it has that feedback loop quality where customers themselves are providing the resources that allow us to get more customers. >> and it's great, because a lot of people spend a lot of time getting new customers when really they're growing because of their current customers. >> exactly. >> and so they're wasting money on these new people in some way...
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