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In-fighting and reconciliation. the zigzag roller coaster ride his business has endured in the last 25 years is nothing short of epic. ♪ that crazy guy up there on the forklift is greg whitstock, founder and ceo of aqua scape. and this enormous place which will embodies everything whi stchltstock is all about is called aqua land. >> let's open up the gates. >> today is the biggest sale of the year for the st. charles, illinois based business that got its start 25 years ago. it's the kickoff to a new season of water gardening and pond building. an industry built and popularized in large part ...

Just to him but myself that we could come it. >> aqua scape was enormously successful especially during the housing boom. easy money also spurred the building of aqua land, the company's sprawling 250,000 square foot headquarters. >> i like to say god has a sense of humor because for the first 16 years of my business, i had double digit growth. everything i touched turned to gold and i thought, hey, i got the midas touch. >> then 2008 came along and changed everything. the company lost $12 million in just one year. and they were forced to lay off nearly and a half of the employees. >> everythi...

That hit the company bike a ton of s. >> 2006 was our first year. 2007 we saw the whi-- >> as they were limping along trying to survive another day the unthinkable happened. >> when the economy ldg collapse. when i saw the entiring i just the bisz si sbringedder! everything i touched wrm. >> i learned way more lessons from the downside to the upside.

It was collapsing under the weight of the. >> and just like the conflict with his father, the challenge of rebuilding for his remaining employees. this picture says it all. >> live is 10%. >> we were standing on the edge of the photo team because those are the people i was sleeting the charge to rebuild this business. >> we made this company stronger than it was even though sales weren't where they were. this was a stronger company. i don't know if we would have been able to do that if we

Successf successful. it was the type of luxury people built. that easy money, the company sprawling 250,000 square food headquarterers. for the first 15 years everything i couched turned to gold. >> then the company lost $12 million in just one year and they were forced to lay off nearly half of the plays. >> when everything went to held in a hand basket so di did aquaskadid aquaska did aquascape. >> she witnessed the friendly acquisition of pond sweep. she also witnessed the decline