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5th May 2021 Unilever-owned laundry brand Comfort has relaunched its range with new product technology and a revamped pack design. The brand stated that the re-launch followed customer research which uncovered the need to highlight to shoppers the important role rinse conditioners play in caring for clothes. Comfort is adding its Pro-Fibre Technology to its new Ultimate Care range. The new formula is designed to protect clothes from damage, such as colour fading, bobbling and shape loss. The Comfort Ultimate Care formulation is also ultra-concentrated, so saving water and allowing for smaller...

Comfort unveils new pack design and formulation Print 4th May 2021 Laundry brand Comfort has rolled out a new pack design and updated its formulation to “reinforce its position as the clothes care expert”, The new design is available across Comfort’s entire range, priced between £2 and £6. The new formulation features Pro-Fibre Technology, which brand owner Unilever said is designed to protect clothes from colour fading, bobbling and shape loss. The launch is being supported by a £5.8m campaign kicking off this month. 2021-05-04