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Space and file sharing software was the way people were discovering new music. what do you do? you get all of the people you've heard online together in one act and you charge $130 to see it. this proved to be a very successful model. ♪ >> the one that really set it off was bonaroo and coachella. >> so you came here from england for this. >> for the festival, man. why not? coachella. >> the same generation wants to be somewhere in a field with that peer enjoying the live music experience. >> i see about 40 different bands, any type of music you can imagine. >> music festivals would also be a...

>> by the mid-2000s, music labels realized that youtube, my space and file sharing software was the way people were discovering new music. what do you do? you get all of the people you've heard online together in one act and you charge $130 to see it. this proved to be a very successful model. ♪ >> the one that really set it off was bonaroo and coachella. >> so you came here from england for this. >> for the festival, man. why not? coachella. >> the same generation wants to be somewhere in a field with that peer enjoying the live music experience. >> i see about 40 different bands, any type ...

The death of a once booming chain, and another nail in the coffin of the music cd. >> by the mid-2000s, music labels realized that youtube, my space and file sharing software was the way people were discovering new music. what do you do? you get all of the people you've heard online together in one act and you charge $130 to see it. this proved to be a very successful model. ♪ >> the one that really set it off was bonaroo and coachella. >> so you came here from england for this. >> for the festival, man. why not? coachella. >> the same generation wants to be somewhere in a field with that pe...

Chain, and another nail in the coffin of the music cd. >> by the mid-2000s, music labels realized that youtube, my space and file sharing software was the way people were discovering new music. what do you do? you get all of the people you've heard online together in one act and you charge $130 to see it. this proved to be a very successful model. ♪ >> the one that really set it off was bonaroo and coachella. >> so you came here from england for this. >> for the festival, man. why not? coachella. >> all of a sudden that same generation that's discovering music peer to peer online wants to be...

>> by the mid-2000s, music labels realized that youtube, my space and file sharing software was the way people were discovering new music. so, what do you do? you get all of the people you've heard online together in one act and you charge $130 to see it. this proved to be a very successful model. ♪ waking up >> the one that really set it off was bonaroo and then coachella. >> so you came here from england for this. >> for the festival, man. why not? it's coachella. >> all of a sudden the same generation discovering music peer to peer wants to be somewhere in a field with that peer enjoying ...