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Detailed text transcripts for TV channel - MSNBC - 20170408:09:42:00

with all this turmoil in their personal lives, the friends had to persevere and they needed a clear game plan for the financial challenges ahead. rent space or investing in any full-time employees early on were two commitments they were dead set on avoiding. my husband helped code our website and my mom and sister helped us do fulfillment out of our dining room, on the dining room table we would have an assembly line. eventually they needed more help. instead of hiring full time employees, they outsourced. for marketing, they relied on mommy newsletters and paid researches. but nothing seemed to move the needle significantly. we couldn t find a way to get it in front of a lot of people. we were really looking for hockey stick growth. just when they thought that hockey stick growth was only for a lucky few, everything changed. in 2013, the pair focused on advertising and started to use facebook s marketing tools. ....

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Detailed text transcripts for TV channel - MSNBC - 20170408:09:57:00

are the problems that come with that. sarah, you re up. i think it s important to turn your customers into advocates. social media is a great way to do it, but asking for yelp or facebook reviews and giving your customers something as a gift or money off, a discount, an incentive to refer other people to you. if do you that, and that person refers somebody, you ll have an endless stream of new customers with less marketing costs. and you re also learning from your existing customers about what they love about your service because that s what they re going to refer people on. do you have any tips about doing that? i know companies who have tried to do it, give a referral and you get $5. sometimes it works amazing. uber, gilt, all of these companies, and sometimes it just falls flat. i think you need to think about the product right. if it s something people will feel a little shy, you maybe aren t going to refer people to your marriage counselor. think about where is there lev ....

Finding Facebook , Social Media , Sarah Kuntz , Aren T , Marketing Costs , Marriage Counselor ,

Detailed text transcripts for TV channel - MSNBC - 20170408:09:43:00

The decision was a game changer. finding facebook as an advertising channel was a pivotal moment for us. facebook ads have a conversion tracking feature. we could clearly identify the dollars we invested into facebook to the actual subscriptions we were selling. and the other thing that was great was you could test a facebook ad for a couple hundred dollars. you could tweak the copy. you could tweak your targeting audienc audience. facebook s look-alike tool was also invaluable. they create an algorithm that identifies customers and targets them for you. and that s really our winning formula. little passports has grown into four subscription lines, a book and an animated series in the works. last year, the company earned $25 million in revenue. i think that what has created our success is that pushing ....

Finding Facebook , Conversion Tracking Feature , Game Changer , Advertising Channel , Subscription Lines , 25 Million , 5 Million ,

Detailed text transcripts for TV channel - MSNBC - 20170402:11:57:00

Jeopardy. everything. sarah? i think it s important to turn your customers into advocates. social media is a great way to do it, but asking for yelp or facebook reviews and giving your customers something as a gift or money off, a discount, an incentive to refer people, if you do that, and that person refers somebody, you ll have an endless stream of new customers with less marketing costs. and you re also learning from your existing customers about what they love about your service. that s what they re going to refer people. do you have any tips about doing that? i know companies who have tried to do it, give a referral and you get $5. sometimes it works amazing. sometimes it just falls flat. i think you need to think about the product. if it s something that people are going to feel a little bit shy, you maybe aren t going to refer people to your marriage counselor. think about where is there leverage and also the reward you re giving then. there s very few people who ....

Finding Facebook , Social Media , Sarah Kuntz , Aren T , Marketing Costs , Marriage Counselor ,

Detailed text transcripts for TV channel - MSNBC - 20170402:11:43:00

The decision was a game changer. finding facebook as an advertising channel was a pivotal moment for us. facebook ads have a conversion tracking feature. we can identify the dollars we invested to the actual subscriptions we were selling. you can test a facebook ad for a couple hundred dollars. you can tweak the copy and the target audience. facebook s lookalike tool was invaluable. they create an algorithm that identifies customers and targets them for you. that s the winning formula. little passports has grown into four subscription lines, a book and an animated series in the works. last year, the company earned $25 million in revenue. i think that what has created our success is that pushing through the nose. we believe that little passports is a pathway to peace. ....

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