Detailed text transcripts for TV channel - MSNBC - 20150408:14:49:00
>> reporter: i am, jose. >> last time i saw you, i saw a lovely frozen picture of you. here you're moving. >> reporter: no more frozen bison meat only fresh here. bison is big business at least it is getting bigger. i am at the star b buffalo ranch in california where they're dealing with a special problem. bison meat the market continues to grow even though it is much more expensive than beef but it appeals to a health conscious consumer who have more disposable income. you can get really full on an 8 ounce bison steak, it is so lean compared to 12 ounce beef steak. for the whole foods crowd ...
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