"We wanted to take the core pillars of Watch Dogs: Legion and explore the raw emotional aspects of them" – Behind the trailers for Watch Dogs: Legion | Business News
Leading up to the launch of Ubisoft’s Watch Dogs: Legion, the creative team at Fire Without Smoke, a London-based studio owned by Keywords Studios, was tasked with a unique approach to the game’s marketing. The entire creative approach was different to industry standard – focusing on an idea and feeling – gaming as a lifestyle, as opposed to your typical game trailers, focusing on gameplay and features. To find out more about the creative direction for the game’s marketing, and about the ‘Reclaim your Future’ trailer, we spoke with Sam Passmore, creative director of Fire Witho...
Source: mcvuk.com