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We want to understand our privacy policies. reporter: on days when firefox 4 doesn t do what you want, apparently there are real people on the other end. do people actually read those reports? everyone wonders if those get read by somebody. yeah, absolutely. we have weekly meetings we look at all crashes, find new ones that might appear. and fix as many as possible. reporter: firefox 4 is available for download now and offers lots of ways to customize your online experience. the browser wars continue. there s microsoft internet explorer 9, google s chrome 10, lots of versions of apple s safari. ultimately, though, it adds up to more choice for the consumer. rob and peggy, back to you. interesting stuff there. as firefox, they wanted to use the name phoenix at first, then they went with firebird, a play on phoenix, that name was taken and they suddenly settled on firefox. evolution of the names. more and more popular all the time. coming up, new marketing ploy from the lead ....
Had 95%, 98% market share. we had a bunch of people installing it on their own machine because they thought it was a better product. then installing it on their friend s machines and family machines and it started to snowball. reporter: they install firefox 4, what s the biggest difference? it s blazing fast. web pages will load faster if you 30 tabs, 100 tabs, some users have 500 tabs. and we ve cleaned up the interface a lot. reporter: they also say they want to make the browser feel more secure and have control over being tracked by advertisers and other companies. talk to me about the do not track. with firefox 4 don t track feature we ve said, okay, we want our users to be able to express an intent. we want them to say, i understand ads are used to support websites, but don t track my browsing across sites. i m not comfortable with it. i want to opt out. a lot of interest from content sites and ad networks saying, we re interested. we want to understand what it would mean ....