Colorado brewers roll out lighter option - ColoradoBiz Magazine
ColoradoBiz Magazine Call it the new generation of light beers December 28, 2020 Call it the new generation of light beers: Reflecting a national trend centered around healthy living, Colorado breweries including Oskar Blues, Ska, Odell and New Belgium have begun rolling out low-calorie, low-carb brews targeted at consumers with active lifestyles. “Both in hardcore craft drinkers and craft-curious people, the lighter option is seeing a little bit of a resurgence,” says Aaron Baker, senior marketing manager for Oskar Blues, whose new One-y IPA has 4% alcohol by volume and 100 calories per ...