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Air jets accurately separate the items. that's important if we want to reuse it. the digital watermark is embossed... american firm digimarc has developed the watermark technology. today's technology is able to identify the type of plastic, but not necessarily whether it came from a food application or non—food application. with watermarks, you can precisely identify what it was. dozens of firms are taking parts — including big consumer brands like nestle, unilever and pepsico. it's sorting very, very accurately. the question now is, will that yield the kind of recycling results at scale t...

Separate the items. that's important if we want to reuse it. the digital watermark is embossed... american firm digimarc has developed the watermark technology. today's technology is able to identify the type of plastic, but not necessarily whether it came from a food application or non—food application. with watermarks, you can precisely identify what it was. dozens of firms are taking parts — including big consumer brands like nestle, unilever and pepsico. it's sorting very, very accurately. the question now is, will that yield the kind of recycling results at scale that we would need fo...

About the size of a postage stamp. it can barely be seen by the naked eye, but it's like having an invisible bar code stamped all over it. this identifies what it is. consumers can even use a smartphone app to find out more about the product and how to recycle it. inside the machine, a high—resolution camera scans the digital watermarks. this tells a computer what the plastic is, and what it was used for. air jets accurately separate the items. that's important if we want to reuse it. the digital watermark is embossed... american firm digimarc has developed the watermark technology. today's ...

The digital watermark is embossed... american firm digimarc has developed the watermark technology. today's technology is able to identify the type of plastic, but not necessarily whether it came from a food application or non—food application. with watermarks, you can precisely identify what it was. dozens of firms are taking parts — including big consumer brands like nestle, unilever and pepsico. it's sorting very, very accurately. the question now is, will that yield the kind of recycling results at scale that we would need for this to become a commercially viable solution for the futur...

Each piece of packaging is printed or embossed with a digital watermark that's about the size of a postage stamp. it can barely be seen by the naked eye, but it's like having an invisible bar code stamped all over it. this identifies what it is. consumers can even use a smartphone app to find out more about the product, and how to recycle it. inside the machine, a high—resolution camera scans the digital watermarks. this tells a computer what the plastic is, and what it was used for. air jets accurately separate the items. that's important if we want to reuse it. the digital watermark is emb...