How banks and fintechs are fighting for Gen Z's attention
Shannen Balogh; Samantha Lee and Skye Gould/Insider This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Gen Z is projected to be the largest US consumer base by 2026. The COVID-19 pandemic has only accelerated a trend toward digital banking. Fintechs are trying new tools and marketing to reach the younger generation. Tayler Krebs remembers her friends' reactions when she started using Step, a banking app that caters to Generation Z. Krebs, a ninth-grader, had early access to Step...
Source: businessinsider.com