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Ecommerce & Mcommerce Trends & Tips for Holiday Marketing Are you getting your ecommerce and mcommerce programs ready for the holidays? Read about what to do to take advantage of their full potential here. Bio 358 Advertisement Continue Reading Below Shopify’s data shows that sales increased 76% on its platform during the Black Friday to Cyber Monday (BFCM) stretch in 2020 compared to 2019. Amazon posted a 60% increase in sales on its marketplace. Adobe estimates that $9 billion was spent online in the U.S. on Black Friday alone. Yet as retailers will know from experience, the BFCM period h...