High-Income Shoppers Seek Store-Specific Card-Linked Rewards
Wealthier and younger shoppers are driving demand for store-specific card-linked rewards, presenting retailers with new opportunities.
Source: pymnts.com
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Data Helps Personalize Card-Linked Rewards Programs
Robust data and transaction-level details are vital in helping financial services firms make the leap more firmly into card-linked offers.
Source: pymnts.com
44% of Consumers Need 2 to 4 Prompts on Card-Linked Offers
Younger consumers are more likely to respond to the first card-linked offers they receive, while others won’t act without more reminders.
Source: pymnts.com
44% of Consumers Need 2 to 4 Prompts to Act on Card-Linked Offers
Card-linked offers — those special promotions designed to encourage consumers to use their credit and debit cards at specific locations or for specific items…
Source: biztoc.com
Card-Linked Offers Usage Slated to Expand by 16%
Card-linked offers are enticing more consumers, with nearly 1 in 3 current non-users planning to use these offers in the next year.
Source: pymnts.com