Detailed text transcripts for TV channel - MSNBC - 20140302:12:34:00
Companies test the markets they hope to disrupt. >> when were we making guitar hero, that was is.75 million for a console game, which is laughable small for that. now you can make mobile games for tens of thousands of dollars. that makes it much easier for a startup company to find a product fit by testing. in a single year you could only take one shot on goal. >> hardware was also a hot topic with sessions like fit bit and jawbone. the ceo shared how distribution is key to product success. >> when we started fit bit we were selling our product directly online at fit bit.com. that helped in se...
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