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Chief Executive for American Express Stephen J. Squeri told analysts in an earnings call in January that the company is limiting its focus to wealthier applicants.

NEW YORK, USA (AP) — Companies, from toothpaste makers to even discounters, are adding more premium items, like designer body creams and services, as they reach out to wealthier shoppers who are s...

Many companies that normally cater to middle-income shoppers are unleashing a bevy of premium items in an attempt to grab consumers with more money to spare.

Retailers and consumer product companies felt justified in raising prices to offset higher costs from gnarled supply chains and Russia’s war in Ukraine last year. But as those financial pressures ease, some are looking for new ways to pump up sales and profits.

Companies from toothpaste makers to Chipolte are adding more premium items as they reach out to wealthier shoppers who are still spending freely even in the face of higher inflation.