instacart: Instacart's flat shopping orders could hurt ad growth, say analysts
San Francisco-based Instacart's 5.1 million subscribers typically pay $99 a year or $9.99 a month for free deliveries on orders of $35 or more from any of the service's 1,400 retailers. Instacart also sells ad space on its site, including to Pepsi and Kellogg's, which want to promote products online.
Source: indiatimes.com