Sprite becomes a $1-bn brand in India
Sprite has grown to become a billion dollar brand in India driven by the success of a locally-adapted, occasion-based global marketing campaign, says Coca-Cola
Source: livemint.com
Stay updated with breaking news from Flavoured Beverage. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Sprite has grown to become a billion dollar brand in India driven by the success of a locally-adapted, occasion-based global marketing campaign, says Coca-Cola