Detailed text transcripts for TV channel - MSNBC - 20120909:11:37:00
Thing that's great about this is you have an entrepreneur who rememberself is the -- she's the target demographic. and so because she knows that this is something that she wants, she's able to speak the language of the people that she's ultimately going after. >> mm-hmm. and in both of these cases, we were just talking to the experience is so -- it's so important because once you get them in the door you have to keep them in the door? >> i think the experience is critical, really for businesses like this. but there's really not a lot of barrier to entry. getting your hair blown out, makeup don...