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Based on the strength of Walmart's decision, the sustainable period care category is projected to see 30% incremental growth in 2022
Hires, Wins & Business 17 Add to collection First campaign is expected to air at the end of April 2021 VIA, Portland, Maine-based full service advertising agency has been named a new creative partner for Flex, a period solutions provider. Their key products include: Flex Disc (Menstrual Disc), and Flex Cup (Menstrual Cup). VIA will help Flex establish their personality in the world and dispel stigma and awkwardness around periods by creating reliability through humor. This will be Flex’s first ever mass awareness campaign and the most media dollars they have spent to-date. The first campai...