Apple debated whether or not to bring ads to the App Store back in 2015
Apple had an internal debate if it should bring ads to the App Store. The internal emails were released as part of the Epic v. Apple trial. Apple struggled over the idea to bring ads to the App Store. As reported by 9to5Mac, internal emails released as part of the Epic v. Apple trial show that the company struggled with the idea of bringing advertisements to the App Store as far back as 2015. Apple's internal discussion about adding Search Ads to the App Store appear to have began around February 2015, when Apple's David Neumann emailed Eric Friedman a link to Google's announcement about allo...
Source: imore.com