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Google will be banning third-party cookies – which websites use to track online behaviour and show users relevant ads. Will it strengthen users’ data security, or Google’s dominance of online advertising?
Wherever you go on the internet, the same question pops up in one form or another: "Do you want to allow the use of cookies?" Where you click, where you spend time, what site you came from and when you return - information like this, stored on your computer and phone's browser, has become a key pillar of personalized online advertising. However, the pressure on browser companies like Google is growing as users grow increasingly aware of (and frustrated with) lacking data security, and many in th