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February 16, 2021 3:15
Australian loyalty program Flybuys has unveiled its new brand campaign, centred around the positioning ‘Give a Flybuys, Take More’.
Close to 30 years after the program first launched, Flybuys has a new brand platform created by CHE Proximity, with the campaign to roll out nationwide across TV, out of home, and social.
The new campaign highlights the pride shown by members as they collect points, showing off as those members become everyday legends.
The new platform was created after research into Flybuys members’ spending habits over the last 18 months showed a significant rise in those hunting for a deal.
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