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Pennsylvania. this pizza restaurant is filled with kids, but they aren't eating. they're memorizing. >> okay. you guys ready? >> this is the high school memory team and the final practice before the championships in two days. this restaurant fuel of distractions is the perfect place to work on focus. >> are you teaching memory or -- what are you teaching? i said focus. i stopped for a second. i don't know if p i'm teaching memory or focus. and what is the difference between the two. so i think focus is the almost preparation of the brain to accept data and reflect. and memory is the recall. >>...

Was in alaska when his grandmother died. he found out when checking his phone back at base camp. >> that hit me. i never had anybody close to me pass away. i said to myself, i don't want that to happen to me. i don't know if that's something i can prevent, but i'm going to take what i've learned about memory, and really go as hard as i can, and prove to people that, you know, you can train your brain. and to myself as well. and that's when i went crazy with it. >> memories for facts and events are centered in the hippocampus. the to recall the memory, the neurons reactivate. the study publishe...

Championships. two competitors remain. they were reciting back a deck of cards from memory. >> on the left one who has won this competition four times. for him, the motivation is personal. he lost his grandmother to alzheimer's, a near row degenerative disease that leads to memory loss, behavioral changes and loss of language. there is no cure. do you remember the first time you noticed any memory problems? >> yeah. i always go to this one memory. this was pretty late on. we were have dinner and she just looks at me and i can tell she doesn't know who i am. and she knows me, loves me and here'...

Things. it has helped me on tests and stuff. >> apparently, the country likes it as a sport, but i'm praying they start looking at the research of the brain. i'll tell ya what, it is far more fascinating now than computers. i'm shocked at the beauty of the mental capacity. you can actually train memory. we all know you can improve it. but to see an alex mullen memorizing a deck of cards in under 17 seconds. >> alex mullen burst on to the memory scene the last few years. he's also a firm believer that these memory techniques aren't just for show. but they can change the way we learn. >> i felt ...

Let him try the course. i said, why not start them young and see what happens? some of them have noticed their focus is better on tests. they can sit through the homework, through it all. it increases attention span. i was fascinated, their scores doubled per year. that's a lot. even if they were challenged students, all their grades increased. they learned how to study, even if they were like, you know, they needed help. that surprised me. so from the most challenged to the most talented, everybody's memory increased. that's why i stuck with it. >> a sophomore at hershey and early favorite at...