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Started to practice memorizing numbers, decks of cards. it kind of just hooked me. i moon, it is hard to describe but it became an obsession for me. >> i remember when he first started doing it. i thought it was hilarious. alex actually has a really bad memory in daily life. i feel i can say that because i'm his wife. >> alex and his wife, cathy, are both medical students in jackson, mississippi. they took a year off to focus on memory. alex became a u.s. and world memory champion. when he returns to medical school this summer, he plans to use the techniques to help him study and learn. >> my ...

-- remember is age, textbooks, which is not visual directly. it's a technique they use to make it visual. they don't improve memory capacity. it's already there. they just find ways to use the memory to store normally much harder information that doesn't normally go in there. >> back in hershey, it is competition day for the athletes. nerves are running high for students like tuan. he is excited to meet four-time champ nelson. >> these kids are super lucky to have teachers who know about it, who are creating clubs and afterschool classes for them to practice and learn. >> let's get the competi...

>> you guys ready? >> this is the hershey high school memory team, and this is their final practice before the u.s. high school memory championships in two days. this restaurant, full of distractions, is the perfect place to work on focus. >> they said, are you teaching memory or what are you teaching? i said, focus. i stopped for a second. i said, i don't know if i'm teaching memory or focus. what is the difference between the two? so i think focus is the almost preparation of the brain to accept data and reflect, and memory is the recall. time. keep your cards in order. collette runs has bee...

>> nelson says this will stick with us for a while, especially if we practice recalling it a couple times in the next few weeks. in six months or even a year, it should still be there. from nelson to speedster alex mullen to the scientists examining why and how this all works as well as the kids and educators who find such joy in pushing their brains to the limit, it's been a fascinating journey into memory and the mind.

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