Detailed text transcripts for TV channel - MSNBC - 20131031:19:42:00
Tv was the first moon landing. if you think about it, a billion people worldwide were invited in to watch something unscripted, live, see how it goes, whatever they say, whatever happens, happens. and it was hugely effective for the same reasons that social media is effective today. if you show people honestly what's happening, if you invite them in, you don't force them to watch, you don't yell at them, just say, come see what's happening. that's what we did on board our time on space station. you can come look if you like. as a result, millions of people got to see what it's really like livi...