How to avoid 'fake empathy' by using creativity to solve your customer's problems
How to avoid ‘fake empathy’ by using creativity to solve your customer’s problems How do you achieve true empathy without rubbing customers the wrong way? Here, Coles CMO Lisa Ronson, Wellcom Worldwide’s Bud Peart, and Adobe’s Michael Stoddart explain what empathetic marketing means, how to achieve it, and how to avoid the dreaded curse of ‘fake empathy’. March 2, 2021 8:53 Sponsored by Adobe Last year, McKinsey discovered that 57% of consumers have tried a new shopping behaviour since COVID-19 started, and of that number, 83% intended to continue with that new behaviour. The ...
Source: mumbrella.com.au