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The search giant has rolled out AI tools that help advertisers target audiences in a less costly way and decide how their marketing budgets should be distributed across Google's ad network. Facebook parent Meta is using generative AI to create different variations of ad campaigns.
Despite the buzz over generative AI last year, the impact on advertising giants Alphabet and Meta Platforms is likely to be muted.
Despite the hype around generative AI, Meta and Google will report Q4 results that won’t show AI’s impact
Investor enthusiasm is likely to persist
Despite the buzz over generative artificial intelligence last year, the technology's impact on the advertising business of Alphabet and Meta Platforms is likely to be muted when the companies report...