Stakeholders Validate Liberia Tourism Logo, Marketing Strategy
Stakeholders at the end of the Liberia tourism validation workshop. Stakeholders from Liberian government, private sector, media and civil society validated the Liberia’s tourism brand and a marketing strategy at a workshop held at the Boulevard Palace Hotel in Monrovia on 19 January 2021. More than 35 officials convened to deliberate on the brand and the marketing strategy. These included Hon. Lance Gba-Gonyon, Deputy Minister of Tourism and representatives from the International Trade Centre (ITC) and the United Nations World Tourism Organization (UNWTO). “The objective for the develop...