Herefords brings on former MLA marketing chief as CEO to spearhead five-year strategic plan
Herefords brings on former MLA marketing chief as CEO to spearhead five-year strategic plan Former marketing and insights chief is tasked with building out a strategic marketing and member engagement plan and value proposition Former Meat and Livestock Australia (MLA) marketing chief, Lisa Sharp, has taken the CEO reins at Herefords Australia. Sharp was most recently heading up marketing and insights for the MLA, where she spent five years and was credited as a critical contributor to MLA’s last two, five-year strategic plans. She also brings a wealth of marketing and communications expe...
Source: cmo.com.au