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Interview with SEO Entrepeneur, Steve Grant

Interview: “I think it's very important to take a step back and think about what you can do to let go” says SEO Entrepeneur, Steve Grant - Real Business is the content brand that tells the truth about SME life today.

Steve-grant , Google , Founder-of-figment-agency , Brunel-university , Figment-agency , Search-engine-optimisation , Real-business , Penny-lane , Blue-suburban , Smithdown-road , Multimedia-design , Pandemic-fatigue-

Interview: "I think it's very important to take a step back and think about what you can do to let go" says SEO Entrepeneur, Steve Grant -

Founder of Figment Agency, Entrepreneur and Search Engine Optimisation (SEO) guru, Steve Grant talks to Real Business about knocking on the doors of Penny Lane business owners in the 90s, how a life-changing trauma has given him a new approach to business management, and why it’s crucial for SMEs to start focusing on their SEO strategies. Since the start of the pandemic, businesses have been slowly transitioning to a flexible approach to business hours, recognising the importance of the work-life balance many of us have only ever dreamed of. But for Steve Grant, his lifestyle was heavily impacted long before the pandemic hit the rest of the world. Following a period of high stress and family bereavement, Steve fell ill in 2011 with a complicated pneumonia which led to life-saving surgery. During his lengthy recovery, Steve reconsidered what was most important in his life, and rebuilt Figment to be less dependent on him, enabling him to set boundaries and ultimately implementing that work-life balance. In fact, since the trauma, Figment has quadrupled in size and turnover. “It’s vitally important that you have the right work-life balance, especially in this day and age when it’s very easy to get cooped-up and constantly working at home. I think people have a better projection of spending time outdoors and doing meditation, and people have a greater awareness of their mental health”. There’s no denying that it was difficult for Steve to step-back from the business he had been dedicated to over 20 years, “I was a really hard working but particularly stressed-out business owner, and I went into business subconsciously and then ended up doing far too much. I think it’s very important to take a step back and think about what you can do to let go”.

Steve-grant , Google , Founder-of-figment-agency , Brunel-university , Figment-agency , Search-engine-optimisation , Real-business , Penny-lane , Blue-suburban , Smithdown-road , Multimedia-design , Pandemic-fatigue