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It changed the entire dynamic of what you had to do as far as promotion was concerned. you had to be a performance artist as well as a musician. ♪ fox the fox ♪ rat on the rat >> the intelligent ones recognized that it's a marriage between the visual artist and the musician at this point. ♪ monkey ♪ don't you know you're going to shock the monkey ♪ >> the man or the woman who finds the right combination will take it all. ♪ let's dance ♪ put on your red shoes and dance the blues ♪ >> when david and i decided that we were going to work together, it was pretty clear to me that dav...

Promotion was concerned. you had to be a performance the artists that were coming artist as well as a musician. through the tv and into your ♪ fox the fox lives. ♪ rat on the rat ♪ everybody wants to -- >> the intelligent ones >> i'll say the music of the recognized that it's a marriage '80s was more effective than between the visual artist and the musician at this point. what came to us in the '60s, ♪ monkey simply because all of us were ♪ don't you know you're going to included this time. shock the monkey ♪ no decade was more effective in >> the man or the woman who dance music a...

Minimum investment. how many other firms give you this much value? absolutely zero. ♪ why don't they do what they say ♪ ♪ say what they mean ♪ oh, baby, one thing leads to another ♪ it has done wonders for the sagging record industry. it has made overnight stars out of rock groups whose records had been gathering dust. >> this year, the first since 1978, business is finally up, and the reason is music videos. ♪ >> we had no idea that music videos would have that much of an impact on the musical culture. it changed the entire dynamic of what you had to do as far as promotion was c...

Culture. it changed the entire dynamic of what you had to do as far as promotion was concerned. you had to be a performance artist as well as a musician. ♪ fox the fox ♪ rat on the rat >> the intelligent ones recognized that it's a marriage between the visual artist and the musician at this point. ♪ monkey ♪ don't you know you're going to shock the monkey ♪ >> the man or the woman who finds the right combination will take it all. ♪ let's dance ♪ put on your red shoes and dance the blues ♪ >> when david and i decided that we were going to work together, it was pretty clear to me...

♪ >> we had no idea that music videos would have that much of an impact on the musical culture. it changed the entire dynamic of what you had to do as far as promotion was concerned. you had to be a performance artist as well as a musician. ♪ fox the fox ♪ rat on the rat >> the intelligent ones recognized that it's a marriage between the visual artist and the musician at this point. ♪ monkey ♪ don't you know you're going to shock the monkey ♪ >> the man or the woman who finds the right combination will take it all. ♪ let's dance ♪ put on your red shoes and dance the blues ♪ >...