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Amyris To Acquire Beauty Labs
April 16, 2021
Contact Author Hannah Fink
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Amyris brands will utilize Beauty Labs AI technology. Photo: Beauty Labs.
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These Amyris brands will utilize Beauty Labs AI technology to create personalized and connected consumer experiences as well as further accelerate the growth of Amyris s e-commerce revenue.
The parties expect to sign a definitive agreement and close over the next 30 days, subject to the successful completion of due diligence and customary closing conditions.
Mark Gerhard, founder of Beauty Labs, said, Our Beauty Labs team is excited to become part of Amyris and to help pioneer the next generation of digital consumer experiences. A connected consumer is the future of the beauty and wellness industry, and we are proud to be joining Amyris to bring a new level of sophistication to the consumer experience. ....

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