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The Social Hub is one of the most interesting stories in hospitality, from its founding as “The Student Hotel” in 2012 to its recent rebranding and €2.1 billion valuation in its most recent funding round.
The Student Hotel, a favorite place to stay and connect for students, travelers, entrepreneurs and locals, has rebranded to ‘The Social Hub’. The growing organization now has a name that reflects its industry-leading hybrid hospitality model, as it announces plans with shareholders APG and GIC to double the number of properties to 50 across Europe.