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Campaign watch: FRED embraces sunshine by the sea - Jeweller Magazine: Jewellery News and Trends

French luxury brand FRED has released a new marketing campaign – The Sunshine Jeweller – paying tribute to the brand’s founder.

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Polo to unveil jewellery segment

Nigerian retail company, Polo, is set to unveil ‘Polo Fine Jewellery,’ a new segment dedicated to its discerning clients.

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Valentine's: Polo Unveils Fine Jewellery Segment

The company disclosed this in a statement yesterday. According to the statement, inspired by the fiery passion and exquisite beauty of the season, these

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Malapoa College audit in progress

A special audit is currently being conducted on the financial management of Malapoa College, in response to a request by the Minister of Education and Training, Christophe Emelee.

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Balenciaga's Beats, Tommy's New Face, Dior Taps Quenard – WWD

Balenciaga widens its Music project with an exclusive track, Tommy Hilfiger names Damson Idris, Dior adds actor Raphaël Quenard to its men's roster.

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Archival Platform Heristoria Taps Fred for First Brand-centric Capsule – WWD

The LVMH-owned platform Heristoria launches first brand-centric capsule with a curation from jeweler Fred in Paris on Nov. 23 and online the next day.

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Lab-grown diamonds in luxury watches and jewellery? Tiffany & Co. owner LVMH tests the market with its Fred label at its Paris flagship – but Tag Heuer CEO Frédéric Arnault incorporated the gems first

The luxury conglomerate is experimenting with including man-made stones in high-end watches and jewellery, but continues to focus on marketing natural diamonds, particularly through Tiffany & Co.

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Fred Launches High Jewelry Set Featuring Blue Lab-grown Diamonds – WWD

Parisian jewelry house Fred set fancy vivid intense blue lab-grown diamonds in the Force 10 Duality high jewelry set.

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Fred Kicks Off Roland-Garros Collab With Exclusive Capsule, Pop-up – WWD

The Force 10 capsule and presence at Roland-Garros will help build brand awareness as Fred expands in China, Southeast Asia and the Middle East.

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