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Have you noticed your favourite chocolate is a little smaller, there are fewer biscuits in the same-sized package or bags of chips contain more air?
The sneaky strategy of reducing pack sizes shows the strength of consumers’ cognitive bias towards focusing on price, no matter what.
The war in Ukraine has seen Australia smashed by inflation like other countries worldwide. But Aussies are also being stung by some countries using an underhand trick called 'shrinkflation'.
A Sydney school was put on alert after a stranger approached children during their recess break offering chocolates. Many of the handful of kids took and ate the sweets.