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Thousands of people who try to quit smoking from this morning are being urged to stay off cigarettes "one day at a time" for 28 days when they will be five times more likely to ditch the habit for good.
The HSE has said it is here to help you quit by providing free nicotine replacement therapy (NRT) along with other tried and tested supports.
The HSE Quit service has launched a new ad campaign that shows how people who smoke can start to take back control over their addiction in 28 days.
The HSE is calling on people across Kildare who smoke to make this their year to quit.