'Free shipping': Two words that complicated freight efficiency
May 17, 2021 With the words “freight efficiency” in our name and a mission to double it, you would think that the North American Council for Freight Efficiency (NACFE) would have a pretty good idea of how to measure it. Like the rest of the industry, we have found it to be much more complicated than perhaps Mike Roeth, NACFE’s executive director, or anyone else who was at the founding of NACFE in 2010 may have imagined. Ten years ago, when people spoke about freight efficiency, it still mostly meant MPG for equipment burning diesel fuel while hauling goods across long distances....