Cultivating Excellence: Building Brands With Banyan Tree | By Kimberly Yoong – Hospitality Net
By Kimberly Yoong, Analyst, Capital Markets at Cushman & Wakefield Hospitality - Central & Eastern, South-Eastern Europe share this article "Brand building or icon creation is a long and laborious exercise that requires consistency and continuity - that is particularly important for the niche players, whether Banyan Tree in an unchosen space or Singapore in the world stage, because it allows the brand owner to punch above his weight to have an influence larger than an enterprise would have due to its size." - Ho Kwon Ping, Asking Why. Advertisements With increased connecti...
Source: hospitalitynet.org