Creating a 360° Guest Profile to Deliver an Elevated Guest Experience
According to Google, travel customers are exposed to almost 40,000 micro-moments before even making a hotel booking, with even more digital touchpoints occurring during the guest’s welcome, stay, and departure. Each of these micro-touch points represents an opportunity to elevate and personalize your guest’s experience and gain increasingly nuanced insights into their behavior, preferences, spending habits, and customer loyalty. Hoteliers who can effectively leverage these touchpoints can build a comprehensive 360° guest profile that can personalize and elevate the guest experience 一 wh...
Source: hospitalitynet.org