Detailed text transcripts for TV channel - CNN - 20110420:08:54:00
On sushi. for the time being, hoef, he's adapting the menu. >> so, this is a fried dumpling here. i'll try this. we've already added many new food items, xh are not on our menus in hong kong. some which i'm going to try today. we have fried uodon, and dumplings which we don't have in hong kong. >> reporter: michael knows his sushi brand won't grow at the same pace as some of his other restaurants, but that doesn't worry him. right now, he knows he must first understand his customers. with time, he can educate them. >> i think the biggest mistake we can make is to think that we know about the c...