NIQ Celebrates 100 Years of Empowering Companies with Forward-Looking Buyer Insights
NIQ Celebrates 100 Years of Empowering Companies with Forward-Looking Buyer Insights
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NIQ Celebrates 100 Years of Empowering Companies with Forward-Looking Buyer Insights
NIQ the global leader in consumer intelligence today celebrates its 100th anniversary. Founded by Arthur C. Nielsen Sr. in 1923 the company that created the concept of market share has evolved into the worlds leading authority on consumer buying behavior and actionable datadriven insights measuring more channels consumers and countries than any other provider.
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- NielsenIQ (NIQ) and GfK SE (GfK) today announced the successful completion of their strategic combination, culminating in forming the world's leading ...