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MTV achieved a cumulative reach of 145 million and annual impressions of over 1,100 million in 2022 on linear TV. This was shared by Anshul Ailawadi, Head - Youth, Music, and English Entertainment, Viacom18, in an interaction with Adgully. He claimed
Best Media Info: Cause ambassador Arjun Kapoor will talk about important health issues including sexual reproductive health and tuberculosis as part of it| Television News
Viacom18’s Youth, Music and English entertainment (YME) cluster announced a strategic content partnership with Snap Inc. The cluster aims to provide its clutter-breaking content and innovations from Fully Faltoo and MTV India to Snapchat’s widespread user-community.
Youth brands MTV India and Fully Faltoo will deepen engagement with the Snapchat generation through this partnership
Snapchatters will have access to select snackable content including audience favourites like MTV Roadies, Splitsvilla, Parodize Station and Bad Breakups.