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Off. instead he went with immortality, we'll see you again. bob kissinger behind him. >> what did you think? did you think it was pretty good? >> i thought it would have been great to have bill o'reilly there. i think that would have been funny. >> there's something we talked about in the commercial break. >> everybody likes kolber, i wish him a lot of suck session. i think he's a fun buy. i think they're pretty fair. >> were you taken with this? >> it is fine, but he should -- he should write an eight figure check to fox news because all of our gaffs that made career.

Off. instead he went with immortality, we'll see you again. bob kissinger behind him. >> what did you think? did you think it was pretty good? >> i thought it would have been great to have bill o'reilly there. i think that would have been funny. >> there's something we talked about in the commercial break. >> everybody likes kolber, i wish him a lot of suck session. i think he's a fun buy. i think they're pretty fair. >> were you taken with this? >> it is fine, but he should -- he should write an eight figure check to fox news because all of our gaffs that made career.

Off. instead he went with immortality, we'll see you again. bob kissinger behind him. >> what did you think? did you think it was pretty good? >> i thought it would have been great to have bill o'reilly there. i think that would have been funny. >> there's something we talked about in the commercial break. >> everybody likes kolber, i wish him a lot of suck session. i think he's a fun buy. i think they're pretty fair. >> were you taken with this? >> it is fine, but he should -- he should write an eight figure check to fox news because all of our gaffs that made career.

Buy. we all love to watch the commercials. i have nothing wrong with that. as a matter of fact, there's probably an inverse relationship between the attractiveness of the ad and whether people like the ad and whether they remember the brand. and that's not good news. >> so i'm curious if you think this is why budweiser is doing this. because we had 47 minutes and 50 seconds of commercials last super bowl. that's a lot. >> that's right. >> and you've got to have something to stand out. >> that's right. well, not only must stand out. it has to be reinforced. for an ad to be effective it has to b...